Digital Marketing Gurukul Certification
Duration: 40+ Hours, Fees: INR 4,999
You’ll learn complete set of Digital Marketing modules and get the deeper insights on how to implement Digital Marketing strategy in any business for your business or your client businesses.
Module 1: Introduction to Digital Marketing
- What is Digital Marketing? – An Overview
- Why learn Digital Marketing from me?
- Importance of Full Funnel Marketing
- Join my Facebook Group for networking, Q&A and much more
- Join me on Digital Marketing LIVE at YouTube every Saturday
Module 2: How to design a website (without any coding knowledge required!)
- Introduction of designing a website
- Everything about DIVI theme
- How easy it is to build a website using DIVI theme with no coding knowledge
Module 3: Google Analytics and Tag Manager
- Introduction of Google Analytics and Tag Manager
- How to analyse website visitors data and turn into actionable business decision
- How to deploy different tags using Google Tag Manager
Module 4: Search Engine Optimization (SEO)
- Introduction to SEO
- What is On-page SEO?
- What is Off-page SEO?
- How to build quality backlinks?
- Optimizing website for local SEO
- What is position zero or featured snippets?
- How to optimize SEO for voice search?
Module 5: Social Media Marketing
- Introduction to Social Media Marketing
- Choose the right social media platforms to engage the target audience
- Preferred social media marketing platform for B2B and B2C
- Setting up the social media accounts and optimization
- Develop social media engagement calendar
- FREE social media marketing tools to use
Module 6: Content Marketing
- Introduction to Content Marketing
- Type of different content marketing formats
- What is AIDA principle and importance of AIDA
- Develop a content marketing strategy and calendar to engage the target audience
Module 7: Email Marketing
- Introduction to Email Marketing
- Everything about mailchimp
- How to use mailchimp to send emails, create audience, analyse reports
Module 8: Affiliate Marketing
- Introduction to Affiliate Marketing
- How affiliate marketing works?
- Choose your niche to write a blog actively
- Competitor analysis and keyword planning to outperform your competition
- How to find the best affiliate networks
- Getting your first payment and then scaling it up
Module 9: Video Marketing
- Introduction to Video Marketing
- Choose your vlog niche and video marketing strategy
- My YouTube Studio setup tour
- How to edit videos
- Creating YouTube brand account and upload all the creative assets
- Upload video every week to engage the audience and influence them
- Optimizing your videos
Module 10: Google Ads
- Introduction to Google Ads
- Setting up the Google Ads account
- Different types of Google Ads based on the campaign objective
- Google Ads account structure
- Google Ads Remarketing and YouTube Ads
Module 11: Facebook and Instagram Ads
- Introduction to Facebook and Instagram Ads
- Setting up the Facebook Ad Manager account
- Different types of Facebook and Instagram Ads based on the campaign objective
- Facebook Ad Manager account structure
- Facebook and Instagram Ads Remarketing
Module 12: LinkedIn Ads
- Introduction to LinkedIn Ads
- Setting up the LinkedIn Ad Manager account
- Different types of LinkedIn Ads based on the campaign objective
- LinkedIn Ad Manager account structure
- LinkedIn Ads Remarketing
Module 13: Facebook Messenger Chatbot
- Introduction to Facebook Messenger Chatbot
- Everything about manychat
- How to setup chatbot, flows and engage the audience on the Messenger
Module 14: Conversion Rate Optimization
- Introduction to Conversion Rate Optimization
- Everything about Hotjar
- How to analyse visitors interactions on the website and improve website UI/UX
Module 15: How to build a career in Digital Marketing?
- Building a Digital Marketing career as a student
- Building a Digital Marketing career as a freelancer
- Building a Digital Marketing career as a consultant and a Digital Agency
Sayed N.
Digital Marketing Trainer
A renowned Digital Growth Strategist, Digital Marketing Consultant, Speaker and Digital Marketing coach with over 10 years of progressive experience.
I have got hands-on experience in working with all size of businesses worldwide and delivering them proven results in Digital Marketing. I have taught over 2,500 students worldwide using our on-cloud Digital Marketing learning platform.
What’s included?
You will receive access to:
- All the modules of Digital Marketing Gurukul Certification program
- LIVE projects and case studies
- LIVE Q&A session every week saturday on YouTube
- Career Support on our learning management system
- A badge designating you as a Certified Digital Marketing Specialist that can be hosted on your website, resume email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Digital Marketing Specialist
Who should get certified?
- Business Owners/CEO
- Director/VP of Marketing
- Advertising and Marketing Professionals
- Startups Entrepreneurs
- Agency Owners
- Digital Marketing (SEO, PPC, Social Media) Professionals
- Web Strategists
- Product Managers
- Business Schools Faculty
- Students & Business Aspirants
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